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About Us

Ours is a story of passion, passed down from father to son for three generations. A story that began back in 1981 with Antonino Vitali, father of Silvano, and that continues growing even now.

Driven by the desire to evoke emotion and share knowledge, Kaaral’s mission is to support and guide hairstylists in their daily craft through research, development and information.

Innovative, high-quality products allow hairdressers to create countless combinations of looks and colors to satisfy every desire and need. A community where professionals from the sector and consumers always feel they are fully part of a brand very careful to detail. That’s the Kaaral Family.